Job Description

Join to apply for the Social Media Marketing Specialist role at AAA Auto Club Enterprises

Join to apply for the Social Media Marketing Specialist role at AAA Auto Club Enterprises

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As a Social Media Marketing Specialist at ACE, you will be responsible for creating and executing a dynamic social media calendar to enhance customer acquisition and loyalty. Collaborate cross-functionally to develop campaigns, ensuring a strong and consistent social media presence on platforms such as Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. Monitor and respond to customer inquiries and analyze data to optimize performance. Your role also involves content curation, reputation management, and staying updated on industry trends.

What You Will Do:

• Develop and execute engaging posts across social media platforms, supporting member benefits, advocacy initiatives, and retention efforts. Schedule posts through Sprinklr.
• Serve as a liaison for member services in online communities. Respond to questions, resolve issues, and escalate matters as needed. Notify the Public Affairs team of potential viral issues.
• Research and analyze social media data, providing insights and recommendations for improving business results. Monitor competitor activity and present analyses to the management team.
• Populate and manage a content calendar, aligning messaging across regions and business units. Pre-plan content, obtain approvals, and meet deadlines.
• Stay informed about social media algorithms, industry trends, and best practices. Apply learnings and make recommendations to enhance social media strategy.
• Collaborate with various departments to develop marketing and communication campaigns tailored to target audiences.
• Produce campaign decks, result reports, and recaps for executive communication in collaboration with the manager.
• Monitor adherence to social media policies, recommend guideline changes, and ensure compliance with regulations governing social media participation.
• Cultivate and enhance online communities for members, prospects, and employees.
• Directly implement MRM strategy by positioning the Auto Club as a reliable source for information on automotive, travel, and driver safety.
• Make strategic decisions supporting business objectives, utilizing advanced problem-solving skills. Evaluate data to develop and implement effective social media communication plans.

What You Will Need:

• Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field, or an equivalent combination of education and work experience.
• Solid years of experience in digital marketing or social media marketing.
• Advanced writing and editing skills, with a focus on crafting social media content optimized for online consumption.
• Proficient in analytics and research.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook).
• Skilled in managing profiles on platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. and other emerging social media platforms.
• Strong organizational skills with keen attention to detail.
• Ability to manage multiple projects simultaneously.
• Capacity to thrive in a fast-paced environment and meet demanding deadlines.
• Familiarity with blog monitoring/listening tools.
• Familiarity with project management tools.

The starting pay range for this position is:

$58,500.00 - $77,900.00

Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.

Remarkable benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts

Auto Club Enterprises is the largest federation of AAA clubs in the nation. We have 14,000 employees in 21 states helping 17 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity we win. All of Us! With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.

AAA is an Equal Opportunity Employer

The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO), the Unincorporated Los Angeles County (ULAC) regulation, and the California Fair Chance Act (CFCA).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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Mid-Level Social Media Marketing Specialist

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Job Tags

Full time, Work experience placement, Work at office, Local area,

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