Responsibilities Concept development: Work with marketing, creative, and product teams to brainstorm and develop advertising campaign concepts. Visual asset production: Design and produce a wide range of visual content, such as display ads, social media graphics, email campaign assets, and video storyboards. Brand consistency: Ensure all visual and written content aligns with the brand's style, voice, and overall marketing strategy. Strategic implementation: Use data and user feedback to inform content decisions, measure performance, and optimize content for maximum engagement and conversion. Collaboration: Coordinate with copywriters, art directors, product managers, and other stakeholders to ensure project goals and deadlines are met. Trend monitoring: Stay current with design trends, new media technologies, and advertising best practices. Prototyping: Create mockups and prototypes to visualize and test content in the context of the user experience, especially for digital products like websites and apps. Requirements Experience with web and mobile content, as well as a focus on user experience (UX) writing, is highly valued. Proficiency with design and collaboration software is essential, i.e.: Adobe Creative Suite: Photoshop, Illustrator, InDesign. UI/UX tools: Figma, Sketch, or Adobe XD. Familiarity with content management systems (CMS) and analytics platforms. Creative and strategic thinking: Ability to generate innovative ideas and translate marketing objectives into compelling visual and written content. Strong communication: Excellent written, verbal, and presentation skills to effectively pitch ideas and collaborate with cross-functional teams. User-centric approach: An understanding of UX design principles and user empathy to create content that solves problems for the target audience. Project management: Exceptional organizational skills to manage multiple projects, competing deadlines, and stakeholder feedback. Preferred Bachelor's Degree in Graphic Design, Communications, Advertising or a related field is preferred. Benefits Medical; Dental; Vision; Health Savings Account; Flexible Spending Account; Voluntary benefits; 401(k) Retirement Savings; Paid holidays; Paid vacation; Paid sick time; Bass Pro Cares Fund; And more! #J-18808-Ljbffr SalaryGuide
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