Overview KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Responsibilities Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as “category-defining”; articulate a strong and differentiated value proposition for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and a proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, routes to market); partner with Sales/BD to design the pipeline operating model (lead flow, MQL→SQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign-to-pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting) and grow social presence (especially LinkedIn) for brand and executives; create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; translate roadmaps into clear value narratives and customer-ready demos with Product and Delivery teams Build the events strategy (flagship launches, industry conferences, analyst summits, partner events); define success metrics and dashboards; run postmortems and quarterly business reviews; maintain competitive intelligence and feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG’s respectful and courteous work environment Qualifications Minimum ten years of recent experience in B2B product marketing or GTM for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement and taking companies from 5 to 100 customers; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master’s preferred; a bachelor’s degree in marketing, communications, business, or related field required Proficiency with marketing tech and analytics (e.g., Salesforce, Marketo/HubSpot, Seismic/Highspot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards; experience with joint partner launches and owning digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without visa sponsorship now or in the future; no sponsorship available for this role Salary, Benefits & Equal Opportunity KPMG complies with applicable laws regarding recruitment and hiring and is an equal opportunity employer. Salary ranges vary by location and are determined based on factors such as skills, experience, and market considerations. Our Total Rewards package includes a comprehensive benefits program, with medical, dental, vision, life, disability, and retirement plans, plus personal well-being and time-off policies. For more information on pay transparency, refer to KPMG’s pay practices. #J-18808-Ljbffr KPMG US
...Senior Software Certification Engineer at BOEING summary: The Senior Software Certification Engineer at Boeing leads a team to design, analyze, and certify aircraft software systems ensuring compliance with FAA safety standards. This role acts as the liaison with FAA...
...in peoples lives while working from the comfort of your own home? We are on the lookout for enthusiastic individuals to join our remote customer service team. This role involves interacting with a wide array of clients, ensuring that every service experience is handled...
...Description: Job Summary: The RN participates as a member of the health care team in delivering quality health care to patients, which supports Kaiser Permanentes mission, vision and values. The RN provides a variety of nursing services both in person and...
...Assistant Women's Soccer Coach Wright State University EEO Statement: Wright State University is an equal opportunity employer. Faculty Rank or Job Title: Assistant Women's Soccer Coach Job Category: Administrative (exempt/non-exempt) Department: Intercollegiate...
...About the job Data Entry Operator / Part-time / Remote The Data Entry Operator, under general supervision, enters information with a high degree of speed and accuracy, inputs large amounts of data into the customer information system and other Public Works software...